April 18, 2001

Archive Impact Catalogs Television Commercials Produced by The Coca-Cola Company

Detroit, MI - Archive Impact, an international cataloging and media asset management consulting company, has been selected by The Coca-Cola Company to catalog and digitally encode a collection of its television ads. The Coca-Cola Company, on its 50th anniversary of television advertising, is donating the restored masters and cataloging records of its historic television commercials to the Library of Congress as part of the Bicentennial Gifts to the Nation program. The advertisements range from early black-and-white ads produced in the 1950s to contemporary international advertisements.

Archive Impact is cataloging more than 30 fields of data into The Coca-Cola Company's Archives database. Additionally, research information from original Coca-Cola archival and historic records is incorporated into the cataloging. Archive Impact is also working together with The Coca-Cola Company Archives to implement a state-of-the-art digital encoding process to convert analog tapes into digitally rendered files.

Since 1994, Archive Impact has succeeded in indexing more than 700,000 images and thousands of hours of footage for clients including corporations, public libraries, archives, graphic and stock houses, film producers and television channels. In addition to indexing and developing image management programs, Archive Impact offers a complete range of archival services both onsite and offsite for textual and multimedia collections. A staff of 40 librarians, archivists and information management personnel contribute diverse professional training and educational backgrounds to the success of the company. Archive Impact coordinated one of the largest private digitization projects in the field, with staff responsible for the appraisal, arrangement, preservation, scanning, research services, thesaurus development and indexing. Archive Impact has worked with small non-profit organizations as well as some of the largest companies in North America. The newly formed Archive Impact Interactive is launching multimedia educational products in 2001.

CONTACT: Karen Spern. Marketing Director
(313) 879-0044, ext. 251
kspern@archiveimpact.com

 

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